Hoarding advertising, often known as billboard marketing, remains one of the most impactful outdoor ad formats in 2025.
But for business owners, the first question is always:
“How much does it cost — and is it worth it?”
Let’s break it down.
💰 Cost Breakdown of Hoarding Advertising
The cost of hoarding ads depends on a variety of factors:
🔹 1. Location
- Tier-1 Cities (Chennai, Mumbai, Bengaluru): ₹45,000 – ₹3,00,000 per month
- Tier-2 Cities (Coimbatore, Madurai, Jaipur): ₹25,000 – ₹90,000 per month
- Highways / Rural Areas: ₹8,000 – ₹30,000 per month
🧠 Tip: Prime traffic junctions cost more but also deliver higher impressions and ROI.
🔹 2. Size of the Hoarding
- Small Format (10×10 ft): ₹8,000 – ₹25,000/month
- Medium Format (20×10 ft): ₹20,000 – ₹70,000/month
- Large Format (40×20 ft): ₹1,00,000 – ₹3,00,000/month
🔹 3. Duration of the Campaign
- Short-term campaigns (15 days) cost more per day.
- Long-term (3–6 months) gives better rate negotiation and location priority.
🔹 4. Printing & Mounting
- Flex Printing: ₹12–₹18/sq. ft
- Vinyl Printing: ₹25–₹35/sq. ft
- Installation & Labor: ₹1,500 – ₹5,000 (one-time)
At AD IN Outdoor, we offer combo deals including print + site rental + mounting + lighting.
🔹 5. Lighting / Illumination
- Non-lit hoardings are cheaper.
- LED or floodlit hoardings cost extra (₹5,000–₹20,000/month).
📊 What ROI Can You Expect from Hoarding Ads?
Outdoor hoardings deliver massive daily reach. Here’s what that looks like:
| Location Type | Daily Impressions | Engagement Level |
|---|---|---|
| Tier-1 City Traffic Junction | 1,00,000 – 3,00,000 | Very High |
| Tier-2 Main Road | 40,000 – 1,00,000 | High |
| National Highway | 15,000 – 50,000 | Moderate |
| Rural Market Centers | 5,000 – 25,000 | Targeted |
🔍 Why ROI on Hoarding Ads is Strong in 2025
- Zero Skip Rate – Everyone passing by sees it.
- Repeat Exposure – Daily commutes mean daily impressions.
- Local Brand Dominance – Outshines online ads in credibility.
- Offline-to-Online Flow – QR codes & WhatsApp numbers drive conversion.
- No Bidding Wars – Unlike Google or Meta ads, there’s no ad auction. You own the space.
🧠 Case Study Snapshot (AD IN Outdoor Client)
Client: Local Jewellery Brand, Coimbatore
Duration: 60 Days
Location: 3 Premium Hoardings
Investment: ₹1.8 Lakhs
Footfall Increase: +37%
WhatsApp Inquiries: +142%
Sales Boost: ₹12.6 Lakhs Revenue in 2 months
🤝 AD IN Outdoor – Transparent Pricing. Powerful Results.
We provide custom pricing based on your budget and business goals. With hundreds of hoardings across Tamil Nadu and India, we’re able to offer:
- Bulk discounts
- Strategic rotation plans
- Print + install + lighting packages
- High-ROI locations with real data
📞 Looking to Run a Cost-Effective Hoarding Campaign?
Let AD IN Outdoor guide you from site selection to campaign execution.
We promise zero hidden charges, full visibility, and guaranteed exposure.
