If you’re planning a large-scale brand campaign, billboard advertising is still one of the most impactful and scalable mediums. But one question we at AD IN Outdoor hear all the time is:
“How much does a billboard really cost in India?”
This article breaks it all down — from pricing tiers and factors affecting cost to ROI insights and how to get maximum value.
💰 How Much Does Billboard Advertising Cost in India?
Billboard pricing varies across cities, locations, sizes, and durations. Here’s a general idea of current market rates in 2025:
| City Tier | Cost per Billboard (Monthly) |
|---|---|
| Metro (e.g., Mumbai, Delhi, Chennai) | ₹80,000 – ₹5,00,000+ |
| Tier-2 Cities (e.g., Coimbatore, Vizag) | ₹35,000 – ₹1,50,000 |
| Tier-3 Towns | ₹15,000 – ₹60,000 |
Note: Prices can fluctuate based on location visibility, footfall, type of structure, and duration.
🎯 Key Factors That Influence Billboard Pricing
- 📍 Location Visibility
- Near junctions, malls, railway stations = Higher costs
- Remote or interior areas = Lower costs
- 📐 Size of Billboard
- Standard size: 20 ft x 10 ft
- Larger custom sizes (like gantries, unipoles) cost more
- 🕒 Duration
- Short-term (7 days) rates are higher per day
- Monthly or yearly bookings give discounted rates
- 💡 Type of Billboard
- Static hoardings
- Backlit or LED digital screens
- Tri-vision or rotating hoardings
- 🛠️ Printing & Installation Charges
- Flex printing + structure setup ranges from ₹5,000 to ₹25,000 depending on quality and type
📈 What’s the ROI of Billboard Advertising?
While outdoor ads don’t offer digital click metrics, they create brand recall, trust, and awareness. Here’s what advertisers usually gain:
- 🚗 80,000+ Daily Impressions in traffic-heavy zones
- 🔁 Repetition Effect builds memory over time
- 📍 Local Dominance – especially for retail, real estate, finance, healthcare
- 📦 Boost in Footfalls & Enquiries within campaign zones
According to recent industry data, billboards offer up to 400% ROI when paired with call-to-action strategies like QR codes, promo codes, or WhatsApp links.
💼 Why Choose AD IN Outdoor for Billboard Advertising
We go beyond just space rentals — here’s what we deliver:
✅ City-Wide Location Access
✅ Custom Budget Planning
✅ Creative & Print Support
✅ Timely Installation
✅ Campaign Monitoring
Whether you’re a local brand or a national enterprise, we customize your campaign for maximum cost-efficiency and visibility.
💡 Pro Tips to Maximize Value on a Budget
- Use short & powerful copy (6 words max)
- Choose high-traffic zones over expensive prime spots
- Bundle multiple billboards in Tier-2 areas instead of one in a metro
- Rotate creatives every 15 days to stay fresh
- Combine outdoor ads with WhatsApp or digital retargeting
📞 Ready to Launch Your Billboard Campaign?
Contact AD IN Outdoor today for custom pricing, location insights, and a free strategy call to design your next outdoor success.
